cvs / aetna / bswift
From 2016 to 2021 I was a motion designer and animator at bswift
At bswift, I spent five years as an Animator and Video Editor creating branded content that made healthcare education more accessible and engaging. My work reached hundreds of thousands of viewers, supported marketing campaigns with a follower base of over 225,000, and helped drive $128 million in annual revenue through custom visuals for the sales team. I was recognized with a cMore Award for introducing new animation techniques and art styles that elevated the impact of our video content.
Involvement
Motion Designer / Animator / Audio Editor
Each project started with the team creating storyboards to allign on the vision and visuals of any given project. Allowing the team to create an asset list, associate visuals with dialogue and an overall theme of the video
After visuals have been solidified we would go to the studio and get the audio timing recorded. My responsibiliites included recording and editing the clips, which included scratch, final and pickup audio. The example above is a scratch file that we used in our animatic to solidify timing.
With audio and visuals all created I would then go into the animatic and animation process. Through a simple and detailed animatic, we narrowed down character movement beats and audio matching. Then in animation filling in the in-betweens and final touches on the product.
